Why Use a Professional Photographer for Real Estate Listings
Comparison of professional vs non-professional photos.
It's all about marketing and making the HOME look the best it can.
Why do car makers spend tens of thousands of dollars on photo shoots of new cars when they could have a salesman take the picture for them? The photographer has the equipment, training and knowledge to make the car look its best in print and online. The same goes for home listings, photographers can make your listing look great.
It makes sense that your client's home, quite possibly their #1 possession, deserves that treatment.
More Money in Your Pocket
According to a Redfin Research Study, it has been proven that professional photos can add thousands to a final selling price.
The same study shows that online listings receive 61% more views when using professional photos. People see the quality first photo thumbnail and are intrigued by what the rest of the house has to offer.
Doesn't it make sense to pay for professional photos if they are not going to cost you anything by making you more money in the end? When the sale price of a home goes up, your commission goes up. The price of photography services are then negated by the higher commission that you will receive.
Also, good listings can be turned into repeat listings. If people like the product you provide, they will recommend you. When the time comes, and you are competing for a listing, the commitment of professional photography can help you win the listing.
The web is your largest pool of buyers, make it the best
A web listing is your first, and largest, open house of a home for sale. There will be more viewers of the web site than the amount of buyers who will ever come through the front door. Don't you want to give your largest audience the best representation possible of the home? The National Association of Realtors has found that 90% of buyers used the internet at some point during their search for a home, and over half of buyers STARTED their search online.